Don't worry babe, i've got a plan for you.

find your magic

& break free to 

self-doubt & anxiety

It's time to ditch

x Eagerly awaiting a spin/instructor audition and feeling like you have no idea what to expect.

x In your first year of teaching and obsessing over your class numbers wondering how you can attract new clients in the time of Covid.

x Feeling anxious before every class. Spending hours creating new playlists trying to find the magical ingredients to put it all together with confidence.

x Trying to get new followers on Instagram for your studio, not sure how ANYONE hits 10k or converts them into riders or clients (?!). 

x Wanting to give back and make an impact on the lives of your clients, but struggling to find your voice consistently and with confidence


Let me guess, you're... 

Hey passionate fitness pro. 

let's be friends!

I'm a DJ-turned spin instructor and podcaster who doubles as an award-winning communications & marketing director.

(Think Superman, but my spandex is usually Lululemon). My areas of genius: marketing, musicality, and motivation... and making people cry in class.

I've launched three 10k + Instagram accounts with international followings, headlined and toured as a DJ, and have led thousands of waitlisted spin classes: both in-person and virtually. My tagline: Yes You Can.

...but it wasn't always this way. Even with a master's degree in communications, my first few months on the podium felt like the most anxious of my life. I couldn't believe how easy my favourite instructors made it look, and was desperate to speed up the learning process.

If this a *head nodding* moment for you- I can't wait for you to read on.





Hello lovely! I'm Hannah.

about

let me help.
(I'm great at it)

i want in!

A comprehensive online course for fitness pros who want to master their craft & unlock their potential

I teach new and aspiring fitness pros how to get to waitlist-level success in six weeks: without the anxiety & overwhelm. 

Introducing

Let me transform ya.

Waitlisted classes that pay your bills

energized with an authentic voice

confident on the podium

lacklustre followings

ANXIOUS & OVERWHELMED

STUCK + scared to start

To...

Go from

You want to teach, are in your first year of teaching, or just opened a studio

You want to understand how to use marketing and social media to build passionate followings & waitlists

You want to heal self-doubt and use class templates and formulas to level up your abilities 

You want to learn how to deliver impactful, soul-shaking classes that change lives

Not your basic B* instructor certification

Instructor Magic is the only fitness instructor course with industry secrets packaged in templates, prompts, and my exact formula for success.
It's for you if:

You want a personal instructor mentor who believes in your success

Included in the 6-week course are these *stellar* bonuses*
What you'll get:

30 Social Media Caption Swipe Templates
My 105 best motivational tracks with downloadable speech prompts, BPM, choreography
Live masterclasses with Voice Coaches & International Instructors
Instagram Reels training
Choreography Vault 
My top performing class themes
My all-time best ride playlists

Pay in full bonus: access to ALL of my previous masterclass replays, including Instagram Bio Optimization, Reels Masterclass, Voice Coaching, and more! 

Bonuses & Swipe Templates

• Weekly video lessons you can attend live, or access anytime *forever* on the platform. 

• Three Q&A sessions with me and the rest of the cohort

• Waitlist Roadmap downloads and templates

• Access to the Instructor Magic Facebook community where you can connect with like-minded individuals 

Live & Recorded Video Modules

What's included:

Instructor Magic is a 6 week online course that gets you from plateaued to peak performance by March 1. In a comprehensive and
face-to-face coaching program, you get access to my tried and true templates, roadmap, and prompts to get to consistently waitlisted classes, thousands of followers, and confidence on the podium.

What I expected and what I actually got out of these four weeks blows my mind.  

I signed up Instructor Magic because I wanted my opportunity to learn from the best and was so desperate for connection. Hannah [gave] her heart, soul and mind to each and every one of us students, who hail from all around the globe. No question was too small or silly. Her curriculum was not only thought out and in depth, it’s full of gold nuggets that guarantee success. I’ve loved seeing my now friends fly and kick down doors and sell out classes, and her impact on me is one that will last forever.

Thank you Hannah, you are the best mentor ever and I cannot wait for round 2. 

Hannah is the real deal. The curriculum she created is concise, professional, and meaningful. She’s passionate and authentic- huge part of why I chose her. After my 4 week mentorship (did someone say round 2?!) I can confidently call myself a motivator. I’ve also been able to incorporate all the tricks into my everyday life as a 5th grade teacher. (just out here trying to make ya feel something and be the best ya can be!) In return, I’ve now created so many friends from all over the world- some who I now chat to daily.



“If you’re currently a fitness instructor or an aspiring one that is dedicated to growing your skill (and specially want to build your ability to motivate, create a full experience, and give everyone in your classes -the feels-), then I cannot recommend the IM course enough! Hannah has done a truly incredible job putting together this online course and the second round will start soon! There’s something for everyone in this program, and aside from all the knowledge drops and free tools, it was also a damn fun time. 

She is a go getter who truly cares and wants to pave the road for inspiring spin instructors.

Meeting Hannah over Zoom helped me reignite the spark and passion I had for spin. She shared a ton of her knowledge when it came to spin (how to create a playlist, order of tracks, finding your unique teaching style). And in addition to that, Hannah took the time to answer any of my questions and wanted to know my spin journey story. 

next >

What They're Saying

SELECT A TESTIMONIAL

Discover exactly what you'll learn:

Storytelling in fitness classes: my proven template


Downloads: My 100 Motivational Speech Prompts 

BONUS: 100 Best Motivational Tracks Playlist with inspirational themes

How to inspire and move your clients with authentic motivation (that doesn't feel fake, contrived, or awkward!)


Set fire to speech: which words spark motivation, emotion, and impact

Mastering Motivation

bonuses

module 4

module three

module two

module one

One week focus through a video lesson, downloads, and workbook. Live Q&A with Hannah  ($550 value) 

MASTERING MUSICALITY

bonuses

module 4

module three

module two

module one

Giving purpose to your playlists: how to connect marketing and motivation 

Downloads: My ride template and playlist examples

BONUS: 100 Best Ride Opener Tracks playlist and top performing theme playlists!

My proven template that attract new riders/clients to your classes.



My fool-proof system for finding, organizing, and creating playlists at light-speed. 

One week focus through a video lesson, downloads, and workbook.
Live Q&A with Hannah  ($550 value) 

bonuses

module 4

module three

module two

module one

MASTERING Marketing

How to set yourself apart on the schedule and build *buzz* using marketing + behavioural science

Downloads: My ride template and playlist examples

BONUS: 30 Best Caption Swipe Templates for engagement


Social media: how to engage followers and build fans into clients and riders using Instagram + reels and Tik Tok.

How to write captions that convert and promote your classes: for new and veteran instructors

One week focus through a video lesson, downloads, and workbook.
Live Q&A with Hannah  ($650 value) 

Downloadable mindset meditation audio file to plug and play before your classes or audition 



Presence-building exercises, tips, and tricks to ignite energy in your room and build passionate followings

My proven confidence-building mindset script to say *boy bye* to limiting beliefs 



Let's pump your tires and work on visualization exercises for before a class OR audition (2 options)

Voice & PRESENCE

bonuses

Module 4

module three

module two

module one

Impactful coaching strategies 


Cueing and Choregraphy


Bonus: Advanced Choreography Masterclass

Coaching & cueing

Module 5

module four

module three

module two

module one


Energy, Voice & Presence

Need more detail? I gotchu. 

-AFTON V.

I feel so lucky to just get started on my coaching journey and to have a support and guidance like this!

A bad ass babe with so much to give to the world, I can’t wait to see what you have in store for us Hannah! 

As someone who has always loved spin but never taught anything to a group of people before, I knew I need much more guidance than just bike set up and how to stand on the bike which is what I learned in my online spin cert I had taken. I knew Hannah was the prefect person to talk to about this as every time I go to her class I am inspired and impressed on another level.

Hannah is a go getter who truly cares and wants to pave the road for inspiring spin instructors. 

After talking to Hannah I realized there is even more to know than I had thought! BPMs, how to curate an impactful playlist, How to maximize your reach on social media, HOW TO PROJECT YOUR VOICE PROPERLY! Yes these are all things you have to think about and learn! I had no idea. 

The more we chatted the more excited I got to learn more from her and other people who had to do this journey on their own without an amazing class like this! I feel so lucky to just get started on my coaching journey and to have a support and guidance like this!

She is a go getter who truly cares and wants to pave the road for inspiring spin instructors.

Meeting Hannah over Zoom helped me reignite the spark and passion I had for spin. She shared a ton of her knowledge when it came to spin (how to create a playlist, order of tracks, finding your unique teaching style). And in addition to that, Hannah took the time to answer any of my questions and wanted to know my spin journey story. 

next >

What They're Saying

SELECT A TESTIMONIAL

Instructor Magic is a 6-week online course that gets you from plateaued to peak performance.

In a comprehensive and face-to-face coaching program, you get access to my tried and true templates, roadmap, and prompts to get to consistently waitlisted classes, thousands of followers, and confidence on the podium.

Learn from someone who's been exactly where you are, and wants to see you launch into your best self. 

To sum up...

The best thing about this course is that you have access to the modules, videos, and workbooks FOR-EV-ER. You can re-take the course again and again when you need, and you get access to future rounds (including the Q&As and Masterclasses) 

What kind of commitment should I expect to give? 

The goal is to have all of your classes waitlisted this year. We'll build your social media following, help client/rider retention, and market the sh*t out of your classes. You will track your metrics and note improvements in each area to chalk up each win.


What kind of results can I expect? 

Nope- this is the PERFECT TIME to invest in a course. Having training is what will set you up for success going into an audition. The goal: having studios begging you to join their roster. Need more prep? When you join Instructor Magic you get an exclusive offer to grab Podium Prep, my mini-course, for $27!

I'm an aspiring instructor. Is this going to be over my head? 

You got questions? I've got assurance.

All the way down here? 

The types of students I'm interested in coaching are highly motivated, committed, enthusiastic folks who are also coachable. Mentorship is my FAVOURITE THING.
If you follow my strategies and roadmaps, you'll find your magic and succeed. You get out what you put into any program, this one included!

Who do you want to join the program?

We will absolutely review choreography. In our coaching module we break down how to layer choreography and ensure that both new and veteran riders have the opportunity to shine through properly introduced sequences.

Psst: you'll also get my template. 👀  

Do you teach choreography?

In my research, many other spin and instructor certifications focus on technical instruction and choreography. In Instructor Magic we go above and beyond these details to set you up for success so you can level up, fill classes, and change lives. As a coaching program, we also create a community so you have a full team alongside you!

How is this program different than other spin certifications?

i want in

isn't it time you invested in yourself?