ON THE PODIUM. IN YOUR STUDIO. AND IN YOUR COMMUNITY
find your magic
MASTER YOUR CRAFT
It's time to LEVEL UP
DITCH SELF-DOUBT +
i want in!
i'm trusted by and featured in:
In your first few years of teaching and obsessing over your class numbers... or just joined a new studio and feeling off your game
Feeling anxious before every class - worrying about stumbling over your words - and how to cue advanced choreography
Spending hours creating new playlists trying to find the magical ingredients to put it all together with confidence
Trying to get new followers on Instagram for your studio, not sure how ANYONE hits 10k or converts them into riders or clients (?!)
Wanting to make an impact on the lives of your clients, but struggling to find your voice consistently and with confidence
Not sure how to replicate the magic that inspired you to teach in the first place, or if you even have *it*
Wanting to step into a team leader role at your studio, but not sure how to ascend the ladder
Let me guess, you're...
Hey passionate fitness pro.
let's be friends!
I'm a DJ-turned spin instructor and podcaster who doubles as an award-winning communications & marketing director.
(Think Superman, but my spandex is usually Lululemon). My areas of genius: marketing, musicality, and motivation... and making people cry in class.
I've launched three 10k + Instagram accounts with international followings, headlined and toured as a DJ, and have led thousands of waitlisted spin classes: both in-person and virtually. My tagline: Yes You Can.
...but it wasn't always this way. Even with a master's degree in communications, my first few months on the podium felt like the most anxious of my life. I couldn't believe how easy my favourite instructors made it look, and was desperate to speed up the learning process.
If this a *head nodding* moment for you- I can't wait for you to read on.
Hello lovely! I'm Hannah.
about
let me help.
(I'm great at it)
i want in!
A comprehensive online course for fitness pros who want to master their craft and unlock their potential
I teach fitness pros how to master their craft and get to waitlist-level success in six weeks: without the anxiety & overwhelm.
Introducing
Let me transform ya.
Waitlisted classes that pay your bills and fill your soul
energized with an authentic voice
confident on the podium
lacklustre followings
ANXIOUS & OVERWHELMED
STUCK + scared to start
To...
Go from
You want to master the podium and become a lead instructor at your studio
You want to understand how to use marketing and social media to build passionate followings & waitlists
You want to heal self-doubt and use class templates and formulas to level up your abilities
You want to learn how to deliver impactful, soul-shaking classes that change lives
Not your basic B
instructor certification
Instructor Magic is the only fitness instructor course with industry secrets packaged in templates, prompts, and my exact formula for success. We go beyond the basics and go IN-DEPTH to help you level up- whether you've been teaching for decades, or days.
It's for you if:
You're looking for a community of fit pros who believe in the magic that happens in group fitness
• Weekly video lessons you can attend live, or access anytime *forever* on the platform
• Two LIVE Q&A sessions with me and the rest of the cohort
• Waitlist Roadmap downloads and templates: best performing themes, playlists, IG captions, and more
• Access to the Instructor Magic Facebook community where you can connect with more than 300 fit pros who share resources freely
What's included:
Instructor Magic is an online course that gets you from plateaued to peak performance in six weeks. In a comprehensive and
face-to-face coaching program, you get access to my tried and true templates, roadmap, and prompts to get to consistently waitlisted classes, thousands of followers, and confidence on the podium.
Keep scrolling for the bonuses!
MASTERING your domain
MODULE 5
module 4
module 3
module 2
module 1
Video/Audio lesson on Voice Control and an Introduction to Speech Pathology + Care + Microphone Use
Video Lesson on Cueing and advanced Choreo Tactics to keep your room together while introducing rhythm-based indoor cycling movements
Video lesson on Presence + How to create and build your confidence as a coach
Video lesson on Energy Building and how to lead your room effectively, getting energy from your riders through strategic tactics
Video Lesson on Coaching: what it is, how it differentiates between Motivation
One week focus through a video lesson, downloads, and workbook.
Live Q&A with Hannah ($550 value)
Discover exactly what you'll learn:
The Instructor Magic Method
MASTERING MUSICALITY
Giving purpose to your playlists: how to connect marketing and motivation
Downloads: My ride template and playlist examples
BONUS: 100 Best Ride Opener Tracks playlist and top performing theme playlists!
My proven template that attract new riders/clients to your classes.
My fool-proof system for finding, organizing, and creating playlists at light-speed.
One week focus through a video lesson, downloads, and workbook.
Live Q&A with Hannah ($550 value)
Discover exactly what you'll learn:
The Instructor Magic Curriculum
module 4
module 3
module 2
module 1
MODULE 5
Storytelling in fitness classes: my step-by-step proven template
Downloads: My 100 Motivational Speech Prompts
BONUS: 100 Best Motivational Tracks Playlist with inspirational themes
How to inspire and move your clients with authentic motivation (that doesn't feel fake, contrived, or awkward!)
Set fire to speech: which words spark motivation, emotion, and impact
Mastering Motivation
module 4
module 3
module 2
module 1
One week focus through a video lesson, downloads, and workbook. Live Q&A with Hannah ($550 value)
Discover exactly what you'll learn:
The Instructor Magic Curriculum
MODULE 5
module 4
MODULE 3
module 2
module 1
MASTERING Marketing
How to set yourself apart on the schedule and build *buzz* using marketing + behavioural science
Downloads: My ride template and playlist examples
BONUS: 30 Best Caption Swipe Templates for engagement
Social media: how to engage followers and build fans into clients and riders using Instagram + reels and Tik Tok.
How to write captions that convert and promote your classes: for new and veteran instructors
One week focus through a video lesson, downloads, and workbook.
Live Q&A with Hannah ($650 value)
Discover exactly what you'll learn:
The Instructor Magic Curriculum
MODULE 5
Leading Virtual Classes + Coaching on Camera
Class Disruptions: How to Navigate Challenging Situations and Stay In Control
BONUS:
MASTERCLASSES WITH GUEST COACHES
ROOM LEADERSHIP: Keep your room together and watch the mastery happen.
Studio Relationships: Using Leadership & Initiative to Ascend the Ladder and become a Lead Instructor
Mastering Your Domain PT 2
MODULE 5
Module 4
module 3
module 2
module 1
ADVANCED CONCEPTS: PUTTING IT INTO PRACTICE
Discover exactly what you'll learn:
The Instructor Magic Curriculum
AND LOTS OF bad ass bonuses.
What you'll get:
- 30 Social Media Caption Swipe Templates
- My 105 best motivational tracks with downloadable speech prompts, BPM, choreography
- Live masterclasses with Voice Coaches & International Instructors
- Instagram Reels training
- Choreography Vault
- My top performing class themes
- My all-time best ride playlists
What you'll get:
→ 30 Social Media Caption Swipe Templates
→ My 105 best motivational tracks with downloadable speech prompts, BPM, choreography
→ Live masterclasses with Voice Coaches & International Instructors
Instagram Reels training
→ My top performing class themes
→ My all-time best ride playlists
Pay in full bonus: access to ALL of my previous masterclass replays, including Instagram Bio Optimization, Reels Masterclass, Voice Coaching, and more!
Included in this 6 week course are these stellar bonuses:
What I expected and what I actually got out of these four weeks blows my mind.
I signed up Instructor Magic because I wanted my opportunity to learn from the best and was so desperate for connection. Hannah [gave] her heart, soul and mind to each and every one of us students, who hail from all around the globe. No question was too small or silly. Her curriculum was not only thought out and in depth, it’s full of gold nuggets that guarantee success. I’ve loved seeing my now friends fly and kick down doors and sell out classes, and her impact on me is one that will last forever.
Thank you Hannah, you are the best mentor ever and I cannot wait for round 2.
Hannah is the real deal. The curriculum she created is concise, professional, and meaningful. She’s passionate and authentic- huge part of why I chose her. After my 4 week mentorship (did someone say round 2?!) I can confidently call myself a motivator. I’ve also been able to incorporate all the tricks into my everyday life as a 5th grade teacher. (just out here trying to make ya feel something and be the best ya can be!) In return, I’ve now created so many friends from all over the world- some who I now chat to daily.
“If you’re currently a fitness instructor or an aspiring one that is dedicated to growing your skill (and specially want to build your ability to motivate, create a full experience, and give everyone in your classes -the feels-), then I cannot recommend the IM course enough! Hannah has done a truly incredible job putting together this online course and the second round will start soon! There’s something for everyone in this program, and aside from all the knowledge drops and free tools, it was also a damn fun time.
She is a go getter who truly cares and wants to pave the road for inspiring spin instructors.
Meeting Hannah over Zoom helped me reignite the spark and passion I had for spin. She shared a ton of her knowledge when it came to spin (how to create a playlist, order of tracks, finding your unique teaching style). And in addition to that, Hannah took the time to answer any of my questions and wanted to know my spin journey story.
The best thing about this course is that you have access to the modules, videos, and workbooks FOR-EV-ER. You can re-take the course again and again when you need, and you get access to future rounds (including the Q&As and Masterclasses). Everything is recorded and stored in your platform!
I'm not sure if I can make the calls/fully dedicate myself to it time-wise
The goal is to have all of your classes waitlisted this year. We'll build your social media following, help client/rider retention, and market the sh*t out of your classes. You will track your metrics and note improvements in each area to chalk up each win.
What kind of results can I expect?
This is the course I wish I had when starting out. There may be some things you won't fully get YET, but you can come back to it and grow with it. The goal: having studios begging you to join their roster. Need more prep? When you join Instructor Magic you get an exclusive offer to grab Podium Prep, my mini-course, for $47!
I'm an aspiring instructor. Is this going to be over my head?
You got questions? I've got assurance.
All the way down here?
The types of students I'm interested in coaching are highly motivated, committed, enthusiastic folks who are also coachable. Mentorship is my FAVOURITE THING.
If you follow my strategies and roadmaps, you'll find your magic and succeed. You get out what you put into any program, this one included!
Who do you want to join the program?
We will absolutely review choreography. In our coaching module we break down how to layer choreography and ensure that both new and veteran riders have the opportunity to shine through properly introduced sequences. One launch bonus is an entire 10-module video course called The Choreography Vault to help you get inspired!
Do you teach choreography?
Other spin and instructor certifications focus on technical instruction and choreography. In Instructor Magic we go above and beyond these details with IN-DEPTH strategies on topics certifications simply don't address: how to build a following, how to inspire with motivation, how to coach a room with new and veteran riders, how to deal with disruptions... and on and on As a coaching program, we also have a Facebook community so you have a full team alongside you, and can hang there after you complete!
How is this program different than other spin certifications?
Instructor Magic is a 6-week online course that gets you from plateaued to peak performance.
In a comprehensive and face-to-face coaching program, you get access to my tried and true templates, roadmap, and prompts to get to consistently waitlisted classes, thousands of followers, and confidence on the podium.
Learn from someone who's been exactly where you are, and wants to see you launch into your best self.
