What do you do when your dream studio says no? If you’re Holland Scattergood, you email back, ask what it would take, go get the experience, and come back six months later — and now you co-own one of Arizona’s most beloved cycling studios with a second location opening this summer. In this episode, Holland […]

You know the saying “dress for the job you want”? IMO: the same thing applies to leadership: behave like the business owner/leader you want to be. Whether you’re starting a business, leading a spin class, or managing a team – leadership skills are something that we ALL need, friend. But like most things – it takes […]

This topic might seem a bit controversial. Because if you scroll through Instagram you will see a lot of self-help, self care and mental wellness content – and rightly so. I am the biggest fan of that. I full subscribe to taking breaks and the anti glamorization of burning yourself out. The challenge I have […]

The organizations, leaders and agencies I partner with are usually navigating something complex — a brand refresh, a national campaign, a leadership transition, a high-stakes media moment — and they need someone who can step in at the director level without ramp-up time.
Across nearly two decades, I've led marketing and communications in national, in-house, agency, and post-secondary environments — including the Winnipeg Blue Bombers, the University of Manitoba, DASCH Foundation, Red River College Polytechnic, the Winnipeg Humane Society, and Wheelhouse Cycle Club.
about my practice
a senior leader who brings clarity, quickly
build energy and momentum for your riders from the moment they walk in and clip in!
build your brand and grow your following using social media as a fit pro!
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